B2B Email Marketing,
certified Microsoft word specialist
B2B email marketing, technical copywriting AND Microsoft Word Expert?
That’s some combination, right?
And that’s why it’s perfect for you and your business.
1st Impressions Count
But nowadays, that’s not enough.
Your prospective customers are busier than ever…
and it’s getting harder to be heard among the endless clutter.
(all links are clickable)
What’s your current marketing plan?
Email marketing (email sequences and landing pages)
- who you are
- what you do
- and how you can help them.
That’s Where I Can Help
As a Technical Copywriter and Microsoft Word expert with over 20-years of experience, I’ve worked with and helped dozens of companies across many industries, including:
- Maritime, and more.
Have a product or service to sell? Then a long or a short-form sales letter will help.
It’s much easier to incorporate passion and drive into a VSL than it is into text. VSL’s are on the rise.
Relationship building is key. If you can’t do face-to-face, there is no better way than email marketing.
“If you build it they will come,” isn’t a viable strategy for your content. You need much more than that now. A combination of text, video, & audio.
Nothing shouts authority like a white paper. Remember that bit at the top and technical copywriter AND Word expert? I’m your man.
Documentation & Templates
Documentation and templates are essential to your business. With Microsoft Word, this is where I excel (and with Excel, and PowerPoint).
Without build docs, your SaaS offering will be spewing money down the drain. These docs are so overlooked, yet so essential.
Not necessarily for every organisation, but automation may work for you. I’ve helped improve automation at many companies.
Article writing is essential for building your organisation’s story and engaging with your customers. Talk to me and see if I can help.
Working With Me Will…
Increase Your Sales
Effective copy is guaranteed to increase your sales.
But to do so, it has to be the right message for the right audience.
Can you solve your reader’s problem and take them where they want to be.
Reduce Bounce Rate
Your bounce rate reflects how close your message matches your audience and how effective it is. If your visitors click to leave as soon as they arrive, there’s a mismatch between your advertising and your content.
(People are coming to your site = good advertising; people leaving immediately = not what was promised).
Simple when you think about it.
Increase Your Conversion Rates
Not everything’s a sales page… work closely with me to analyse your funnel, and we’ll tweak, test and sky-rocket your conversion rates.
Who’s your target?
What do they want?
Why are you the one to give it to them?
What happens next?
Drive More Traffic
What business doesn’t want more traffic to their website or social media?
But let’s be clear…
There’s good and there’s bad traffic.
It’s a fact that the more engaged you are with your audience, then the more trusting they are of you – that’s targeted traffic.
And that’s an essential step into…
Turning your customers into life long converts.
Testimonials & Featured Clients
“Russ is a consummate professional and has assisted me in completing an Occupational Health and Safety system that was not only accepted by the regulators, but recommended to other companies by the regulator as an example of good practice. It doesn’t get better than that!”
Russ is a highly competent expert in technical editing and copywriting. Russ was able to work as a seamless extension to our business analysis and software development team to craft and update detailed design documents and analysis documents.
His experience and expertise improved not only the documents but also our team’s skills and capabilities by showing us new and improved ways of crafting and editing documents.
As an added benefit, Russ works/lives in a different time zone which allowed our team to provide him documents at the end of a day and receive them back from Russ when we arrived to the office in the morning. I and our entire team, wholehearted endorse Russ and his excellent work. We will definitely engage him again in the future. Thanks.
Makes me reconsider what 5 stars means for everyone else I’ve worked with. Russ recorded videos explaining everything he was doing to help our documents and how we could do it ourselves going forward. Teach a man to fish… Couldn’t recommend Russ more highly.