Russ crowley

B2B Email Marketing,

Technical Copywriting
&
certified Microsoft word specialist

B2B email marketing, technical copywriting AND Microsoft Word Expert?

That’s some combination, right?

And that’s why it’s perfect for you and your business.

After all,

1st Impressions Count

But nowadays, that’s not enough.

Your prospective customers are busier than ever…
and it’s getting harder to be heard among the endless clutter.

Why?
Because of their marketing.
It’s like there’s you, your services or your products on 1 riverbank.
And your customers are on the other.
Between you is a wide, fast-flowing river.

What’s your current marketing plan?

How do you communicate with your customers?
The same as all the others?
By shouting at them across the river…
It’s no surprise that this approach rarely works (well, it’s a surprise to everyone but the person doing it, of course)
It’s kinda crazy to think, though, right?
I mean, when strangers are yelling at you or trying to ram offers down your throat, then the last thing you want to do is stop and listen.
We all know that this approach might catch 1 or 2.
But that’s about it.
It’s like casting a massive net in the hope you’ll get something.
But it’s too random. Too unpredictable.
But what if there was a better, targetted approach?
One that’s not only going to bring you customers…
…but customers who want what you’re offering?
Yes, targetted customers.
Buyers.
Even better is they come to you.
And they don’t do it by bimbling aimlessly across the river. So,
How Do You Do It?
First, you need to prove to them that you can help them.
They then know that what you provide is exactly what they need.
You do this is by building a bridge across the river.
This means your customers can easily get to you.
It’s not a physical bridge
Of course it’s not.
It’s an educational bridge.
You build it piece by piece, across the river to allow those who are interested in what you offer to learn more.
They come to you.
And you do this by providing valuable content, such as:
  • White papers
  • Case studies
  • Email marketing (email sequences and landing pages)
  • Blog posts
  • Webinars, etc.
Each component provides the supports to hold the bridge up. The more relevant information you provide, the stronger they ares.
What you’re doing is educating your prospective customers on your product, your services, and how you can help them.
The interested ones will come
Those who aren’t… well, they’re not your customer anyway.
By educating them that you are familiar with their problems, and proving that you can help them, they’re more likely to engage.
And that’s why this educational bridge is SO important.
Because, by the time they get to you
You’ve Already Ticked Their Boxes
Now, they know:
  • who you are
  • what you do
  • and how you can help them.
They’re either keen to learn more or they’re ready to business.

That’s Where I Can Help

As a Technical Copywriter and Microsoft Word expert with over 20-years of experience, I’ve worked with and helped dozens of companies across many industries, including:

  • Finance
  • Telecoms
  • Health
  • Tech
  • SaaS
  • Maritime, and more.

Including:

Sales Letters

Have a product or service to sell? Then a long or a short-form sales letter will help.

VLS's

It’s much easier to incorporate passion and drive into a VSL than it is into text. VSL’s are on the rise.

Email Marketing

Relationship building is key. If you can’t do face-to-face, there is no better way than email marketing.

Content Strategy

“If you build it they will come,” isn’t a viable strategy for your content. You need much more than that now. A combination of text, video, & audio.

White Papers

Nothing shouts authority like a white paper. Remember that bit at the top and technical copywriter AND Word expert? I’m your man.

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Documentation & Templates

Documentation and templates are essential to your business. With Microsoft Word, this is where I excel (and with Excel, and PowerPoint).

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Software Analysis

Without build docs, your SaaS offering will be spewing money down the drain. These docs are so overlooked, yet so essential.

Automation

Not necessarily for every organisation, but automation may work for you. I’ve helped improve automation at many companies.

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Writing

Article writing is essential for building your organisation’s story and engaging with your customers. Talk to me and see if I can help.

Working With Me Will…

Increase Your Sales

Effective copy is guaranteed to increase your sales.

But to do so, it has to be the right message for the right audience.

Can you solve your reader’s problem and take them where they want to be.

Reduce Bounce Rate

Your bounce rate reflects how close your message matches your audience and how effective it is. If your visitors click to leave as soon as they arrive, there’s a mismatch between your advertising and your content.

(People are coming to your site = good advertising; people leaving immediately = not what was promised).

Simple when you think about it.

Increase Your Conversion Rates

Not everything’s a sales page… work closely with me to analyse your funnel, and we’ll tweak, test and sky-rocket your conversion rates.

Who’s your target?

What do they want?

Why are you the one to give it to them?

What happens next?

Drive More Traffic

What business doesn’t want more traffic to their website or social media?

But let’s be clear…

There’s good and there’s bad traffic.

It’s a fact that the more engaged you are with your audience, then the more trusting they are of you – that’s targeted traffic.

And that’s an essential step into…

Turning your customers into life long converts.

Testimonials & Featured Clients

“Russ is a consummate professional and has assisted me in completing an Occupational Health and Safety system that was not only accepted by the regulators, but recommended to other companies by the regulator as an example of good practice. It doesn’t get better than that!”

Nick Miller

Owner, Blue Water Shell

Russ is a highly competent expert in technical editing and copywriting. Russ was able to work as a seamless extension to our business analysis and software development team to craft and update detailed design documents and analysis documents.
His experience and expertise improved not only the documents but also our team’s skills and capabilities by showing us new and improved ways of crafting and editing documents.
As an added benefit, Russ works/lives in a different time zone which allowed our team to provide him documents at the end of a day and receive them back from Russ when we arrived to the office in the morning. I and our entire team, wholehearted endorse Russ and his excellent work. We will definitely engage him again in the future. Thanks.

Steve Goldsby

CEO, ICS Inc.

Makes me reconsider what 5 stars means for everyone else I’ve worked with. Russ recorded videos explaining everything he was doing to help our documents and how we could do it ourselves going forward. Teach a man to fish… Couldn’t recommend Russ more highly.

Colby Howard

Partner, COO, Paragon Intel

Featured Clients

Let’s Get Started:

(Use the contact form, below, or the chat box in the bottom-right corner).

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  • Common Capital logo

    Five stars isn’t enough. I wish all my staff and contractors were as professional and good at what they do as Russ is.

    Russ helped us develop great looking, versatile, stable, but very complicated macro driven word template. The quality of his work, time management, efficiency and communication are outstanding. We have learned so much we didn’t know through working with him.

    He also adds value by providing short videos explaining what he has done, so we can now easily do ourselves things that seemed too complicated to even consider.”

    Henry Adams, Director, Common Capital

  • I have to agree with one of the testimonials on his profile that says, “Makes me reconsider what 5 stars means for everyone else I’ve worked with.”

    I’ve worked with many consultants in my career (both on Upwork and in real life.)

    I’ve found that good consultants provide you with the requested deliverable on time and on budget while keeping you informed on progress. Great consultants on the other hand also do this, but teach you something in the process. I actually learned something from Russ in his initial proposal, before I even awarded him the contract. He showed me some problems in the document I provided for quote purposes, that I was not even aware of, which would have plagued me down the road. This also answered some long-standing questions I’ve had about Word in mind that I could never quite find the answer to.

    Working with Russ answers once and for all,what’s the difference between working with a professional/specialist vs an amateur/generalist?

    As a result of working with him, I have a new way of working with Word. I also now have an asset – a properly structured, beautiful, REUSABLE Word template – in addition to my initial request.

    And if that’s not enough, he provided videos explaining his work and findings that I can refer back to as needed.

    By using Russ for this project, I feel as if I’ve made an investment in my project rather than simply conduct a business transaction.

    I cannot recommend this man highly enough.

    Steve Pinckney, Owner, Conceptia

  • Paragon Intel
    Makes me reconsider what 5 stars means for everyone else I’ve worked with. Russ recorded videos explaining everything he was doing to help our document and how we could do it ourselves going forward. Teach a man to fish… Couldn’t recommend Russ more highly.

    Colby Howard, Partner, COO, Paragon Intel 

  • Microsoft logo

    Russ is incredible!!!!!! A true professional & expert who went above and beyond for us. Thank you Russ!!

    Matt Mottola, White paper for a new project, Microsoft

  • Microsoft logo

    Russ was extremely proactive. His attention to detail was stellar. His communication was immediate and clear. Would highly recommend!

    Matt Mottola, Microsoft

    Matt Mottola

  • Russ has been a pleasure to work with, he is extremely knowledgeable and has taught me a lot during our time working together.

    His communication is excellent, I really appreciated the walk though videos – it made a complex job very easy to understand and digest at my own pace.

    Thank you so much for all your amazing work, you have made a lot peoples lives a lot easier! hope to work with you again soon.

    Hannah Morris, Head of Digital Design and DevelopmentImpact International

  • Microsoft logo

    Russ is able to combine his technical expertise with a knack for writing and communication to develop effective and engaging teaching content. Great to work with!”

    Roxanne Kenison, Word 2016 Interactive Help Project, Microsoft

     

  • Russ did an excellent job! Not only did he return the work well before deadline, but also went above and beyond in comprehensiveness and explaining what he’d done. Will definitely be working with Russ again soon.

    Mikkel Lauritzen, Partnerships, Aula Education

  • “Working with Russ was truly a pleasure! I appreciated his patience, insight and support in my first experience. I’m thankful that he chose to work with my project!”

    Cametra Edwards, Ph.D, Author

     

  • It was great to work with Russ and will definitely be working with him again.

    Very knowledgeable, and during the job he taught me a thing or 3 !

    Exceptional eye to detail.

    Very skilled with Microsoft Word and Adobe which was used on the project.

    Exceptional literacy skills.

    Very Knowledgeable and experienced in regards to Quality Management and structure.

    Assisted in guiding the project to completion, and suggested pivotal improvements. 10 out of 10 – Very impressed.

    Brendon Davenport, CASSA, Founder

    Brendon Davenport 

  • Absolutely flawless execution of MS-WORD invoice template. Great communication and prompt delivery of work. Would hire again in an instant.

    Naor Chazan, Director of Marketing, SmartLink Solutions LLC

  • Russ was a perfect resource for developing a fairly technical and complicated application training guide.

    The customer for whom we were doing the work changed emphasis mid-project, but the work Russ did is exemplary and we will be able to leverage both the content and the layout to great advantage going forward.

    Being in vastly different time zones was not a problem for us, and he always provided the expected work in a reasonable time. He asked questions when needed and provided frequent updates to make sure neither of us were going in the wrong direction. He is a very high-caliber resource whom we hope to work with again.

    Dan Opyd, Datanet

  • EMS-Specialists-doc

    “Russ is a true professional and a pleasure to work with. I Recommend highly!”

    Dr. Jim Roach. EMS Specialists LLC

  • David_Arndt

    “Russ Crowley is a true professional. I had to have a complex manuscript formatted in Microsoft Word for an academic press, and Russ delivered a perfect final product right on schedule. Along the way he was patient, understanding, courteous, and extremely resourceful in getting problems solved. I am 100% satisfied with his work, and I would gladly hire him again. He was great.

    David Arndt; Help Needed Formatting an Academic Book Manuscript in Microsoft Word; Author: Arendt- On the Political

  • Glenn Schweitzer

    “Russ communicated very quickly and finished the job very fast! He also provided some helpful resources for me to learn how to avoid the errors in the future. I cannot recommend Russ enough!”

    Glenn Schweitzer, Microsoft Word – Book Design, Formatting, and Publishing, Author: ‘Mind Over Meniere’s: How I Conquered Meniere’s Disease and Learned to Thrive

     

  • Occupational Health and Safety Manual

    Russ did the work on this contract in a highly professional manner and was thorough and on time. This was not a standard job and required a lot of self education to get an understanding of what was needed. Russ researched and learned all that he needed to know and provided relevant and concise documents. I thank him for his help and highly recommend to any potential clients. If you use Russ for a contract you will not be disappointed.

    Nick Miller, Blue Water Shell

  • “Yet another job done, on time and well within budget and to a high standard. Russ, you are a joy to work with.”

    Jan Kampman, Mulder-Kampman

  • Holy Cow Russ… I’ve been looking for you for years. Love, love, love (did I say love?) your video. You sooooo get it. I haven’t been able to find anyone who gets it as much as you.

    Definitely going to hire you.

    My editor is finishing up the book today and then I’ll turn it over to you.

    Thank you!!! for responding to my post. And I look forward to working with you.

    Nina

    holy_cow

    Nina Hershberger, Megabucks Marketing

  • “It was great to work with Russ and will definitely be working with him again.

    Very knowledgeable, and during the job he taught me a thing or 3 !

    Exceptional eye to detail.

    Very skilled with Microsoft Word and Adobe which was used on the project.

    Exceptional literacy skills.

    Very Knowledgeable and experienced in regards to Quality Management and structure.

    Assisted in guiding the project to completion, and suggested pivotal improvements..”

    Brendon Davenport, Owner, BMS Global

    Brendon Davenport


  • Russ was absolutely fantastic to work with! He explained things to me that I wasn’t quite sure about and the quality of his work was second-to-none. I’ve never “met” anyone who is this much of a whizz with MS Word. There were things I was confident that couldn’t be done… and Russ did them quickly and accurately. Thanks again Russ… I hope to be able to send more work your way in the near future.

    Paul Evans, Excite Creative

  • Russ was marvelous to work with. Responsive, helpful, knowledgeable, with quick turn around times. We look forward to working with Russ again.

    Cheryl Griffiths, RTW Matters

  • Russ over and above exceeded my expectations. His level of professionalism and communication was second to none. Not to forget he was super efficient on turn around as well. Couldn’t recommend him highly enough!

    Michael C, Idiot Guide by Matt Zurbo

  • Absolutely flawless execution of MS-WORD invoice template. Great communication and prompt delivery of work. Would hire again in an instant.

    Naor Chazan, Director of Marketing, SmartLink Solutions LLC

  • EMS-Specialists-doc

    “Russ is a true professional and a pleasure to work with. I Recommend highly!”

    Dr. Jim Roach. EMS Specialists LLC

  • As we launched a new brand, we needed a Microsoft Word consultant to create a new proposal document and delivery document template. Russ was extremely professional, communicating timelines and best practices via video – so we could be a part of his process and learn from it. He was also very patient and informative as we worked with him to figure out which word styles we needed in our proposal/delivery document templates. I would recommend Russ to anyone in need of a detail oriented, passionate word specialist.

    Confidential Client

  • Andy Hunt - 7 Ways To Get Super Sales Smart

    “When you read the reviews of Russ they are all true. He will give you a 110% effort.

    He is an expert at all aspects of computer file formatting, and is a perfectionist when it comes to the details & gives great care and pride in the work he provides. Also goes out of his way to make sure you know the correct computer paths to take when getting / reviewing / uploading information. Deal with him in confidence he’ll do an outstanding job. A FIVE STAR RATING ALL THE WAY AROUND.”

    Andy Hunt, Author: 7 Ways To Get Super Sales Smart

  • Liberation IS - Salvadore Poe

    “This was my first book, and I needed it to be formatted for print and Kindle version, etc. Since it was my first I had a lot of questions about the formatting and also how to release it. Russ was very knowledgeable and able to answer my questions and was happy to accommodate me in that. His work was timely and excellent and small changes I required were responded to quickly. Overall I am very pleased having worked with him and would definitely do so again.”

    Salvadore Poe, Book formatting, Liberation IS

  • Outstanding job by Russ, thank you.

    Simeon Khazin, Carnation Enterprises

    Carnation Enterprises

     

  • “Like always, another project done to perfection. We would highly recommend Russ if you want things done correctly.”

    Jan Kampman, Mulder-Kampman

  • Russ did outstanding work, with clear communication and timely responses – a wonderful experience and a great outcome. Thanks.

    James Benford, Autism Anglia

  • Russ was such a pleasure to work with. He is clearly passionate about his work, and his passion is matched only by his clear expertise. I highly recommend.

    Jonty Yamisha, Nassip Foundation

    Nassip Foundation